In 1954, William Castle was still a contract director at Columbia, cranking out cheap Westerns for Sam Katzman. (According to IMDB, a shaky source, eight Castle-directed pictures were released in 1954!) He was also four years away from producing his first independent picture, Macabre (1958), which insured the audience against death by fright — and made a killing. House On Haunted Hill, a masterpiece that dangled a fake skeleton over the crowd in a crucial scene (this was called Emergo), came a year later.
Castle always gave Sam Katzman credit for teaching him the true value of showmanship (vs. actually having a good movie). Battle Of Rogue River (1954) seems to be an example of one of those lessons. Produced by Katzman and directed by Castle, Rogue River plops “all six winners of the National Indian Beauty Contest” in the middle of its cast.
I didn’t know there was a National Indian Beauty Contest. And I wouldn’t be surprised if it didn’t exist before Katzman and Castle came along.